By landscape artist EMMA COWNIE
My Top 10 tips for selling art online. I am sometimes asked for advice on how to sell art online. To be honest, I feel like there is so much I don’t know about Art marketing, but I did sell over 200 pieces, originals and prints last year and half of these were direct sales to collectors so something’s working. Marketing and selling art takes an enormous amount of time and effort. At least 50% of my day is spent on marketing. The great thing about it all is that the longer you do it the more followers and fans you will gather. It’s an investment of time — but it cuts both ways. You will spend hours at the keyboard, posting away (sometimes wondering if it's worthwhile) but you will develop a following. Some of it casual, some of it very loyal and dedicated indeed. You need to remember that it may take months or even years of following an artist’s work and career before a collector buys your work.
Your fans are invested their time in your you and your “journey” too so you need to keep them with you.
So here are my top 10 tips (BTW there is no affiliate marketing in this blog post and there’s so much more I could say but I’m sticking to 10 tips for starters).
- Your story — Be positive. Nothing succeeds like success. There’s enough depressing news out there and your art is…
